As stated in my last blog, the Official Charts Company recognises Record Retailer‘s top 50 singles chart from 10 March 1960 through until Feb 1969 as canon, replacing the New Musical Express, which despite this continued with its own chart. The trade publication, later known as Music Week, had turned weekly as of that date, and their chart covered 50 placings.
The first number 1 via this method was Adam Faith’s second, and it knocked fellow cockney Anthony Newley’s Why from the top after a four-week stint. Recorded while his first chart-topper, What Do You Want? was still doing well, Poor Me came from the same team, with string arranger John Barry now taking a writing credit alongside Johnny Worth, who was now able to be credited under his own name.
Poor Me is What Do You Want? all over again, but with a more lovelorn lyric. This time Faith is wallowing in misery as he’s been cheated on. All the ingredients are the same. Faith copies Buddy Holly’s vocal tics, which is a bit embarrassing (at least his vocal style isn’t as random as it was on his last hit), and John Barry’s pizzicato strings are once more the highlight. Matching the more downbeat lyrics, the arrangement swirls around once more, but with a more woozy feel. In fact, the ominous backing strings actually sound like an early attempt at the James Bond theme. Like What Do You Want?, it also clocks in at well under two minutes long. You’ve got to admire the chutzpah really. After all, if Cliff Richard can follow up Living Doll with another number one that’s almost exactly the same (Travellin’ Light), why not adopt the same approach?
Despite not achieving number 1 again, Faith was still a regular name in the upper reaches of the charts for some time, including Christmas song Lonely Pup (In a Christmas Shop) at the end of 1960. In 1963 he tried to ape The Beatles, recording with backing group The Roulettes, but their debut single The First Time was the last time he reached the top five. Ever attempting to emulate the sound of the time, he tried psychedelia, recording the marvellously named Cowman, Milk Your Cow by Barry and Robin Gibb in 1967.
In 1968, Faith chose to concentrate on his acting career, which had ran concurrently with his chart success, and starred mainly in theatres, alongside some film work. He also had a notable role as the lead character in TV series Budgie. A serious accident almost cost him a leg, but he returned to star as David Essex’s dodgy manager in music film Stardust (1974).
That same decade, he went into music management, and diminutive ego-maniac Leo Sayer was among his stable. Sayer later claimed that Faith wasn’t entirely honest with him when it came to money. I’m guessing Sayer chose not to ask him for assistance when Faith moved into investment and financial advice in the 80s.
Big acting roles continued to come in, including the 1980 film McVicar alongside Roger Daltrey, and a part in Minder on the Orient Express, the 1985 Christmas special. His most notable role in his later years was in BBC comedy drama series Love Hurts, alongside Zoë Wanamaker.
His reputation as a money expert was in tatters in 2002 when his TV station Money Channel closed, and Faith was declared bankrupt, owing a whopping £32 million. The irony of the opening lines of that first number 1, ‘What do you want if you don’t want money?’ must not have escaped him at this point. Another celebrity, film producer Michael Winner, also complained of how Faith’s unsound advice had cost him. All this information can’t help but create the image in my mind of Faith as a real-life Del-Boy Trotter or Arthur Daley.
Faith may have had mixed success with money, but he was certainly an astute TV critic. He died of a heart attack in the early hours of 8 March 2003, aged 62, and his final words made the news as much as memories of his career. They were ‘Channel 5 is all shit, isn’t it? Christ, the crap they put on there. It’s a waste of space.’
Last year Faith made headlines again when former singer-songwriter David Courtney, who Faith had managed, claimed in his book that Faith told him he had been asked by MI6 to spy on Fidel Castro when he visited Cuba in 1997. Apparently Faith was ‘crapping himself with fear’ as he was led into a room to meet the Cuban leader, whereupon Castro stated ‘I know you’ and held up a copy of What Do You Want?. Whether it’s true or not, I find myself wondering whether Faith tried to sell him broken VHS recorders afterwards.
Written by: Johnny Worth & John Barry
Producer: John Burgess
Weeks at number 1: 1 (10-16 March)
Comedian Jenny Eclair – 16 March