109. Elvis Presley – It’s Now or Never (1960)

elvis_presley-its_now_or_never_s.jpgAfter two years military service, Elvis Presley was discharged from the US army in March 1960. The story goes that Elvis’s time in Friedberg, West Germany involved mainly parties, girls and drugs. While there, he met Priscilla Beaulieu for the first time, at a party at Elvis’s house. Then only 14, the pair agreed to stay in touch when he left West Germany, but she was convinced they would never meet again.

Elvis had been worried about his music career losing momentum during his time as a GI, but a steady stream of singles had been put aside beforehand, and the number 1s kept coming. However, he was itching to get back to recording, and before the month was out he was back in the studio, rush-releasing a new single, Stuck on You, which hit number 1 in the US (surprisingly, it stalled at number three over here). He then began work on the comeback album, Elvis Is Back! at RCA’s Nashville studio. While stationed in West Germany, he had heard Tony Martin’s 1949 hit There’s No Tomorrow, which was based on the famous Italian tune, O Sole Mio, which had once been recorded by one of Elvis’s heroes, the crooner Mario Lanza. Before Elvis had returned from the army, he told his music publisher Freddy Bienstock he was keen to record a new song based on the melody. Tasked with finding the right songwriters, he returned to his office in New York to find Aaron Schroeder (who had co-written Elvis’s 1959 number 1, I Got Stung) and Wally Gold, who had previously had hit singles while in the group the Four Esquires. The duo made quick work of the task, coming up with It’s Now or Never in half an hour. As usual, Steve Sholes produced, and Bill Porter was the sound engineer. Porter was having a particularly busy but successful time of it, having worked on music by the Everly Brothers and Roy Orbison’s Only the Lonely (Know How I Feel), which was usurped from the top by It’s Now or Never. Listening to the two back-to-back, there’s a definite similarity.

It’s Now or Never found Elvis reverting to crooner mode, with his vocal performance closely resembling Mario Lanza’s almost-operatic method of intonation. Elvis is issuing an ultimatum to his lover – act now or lose him for good. He struggled to lift his voice to hit that impressive final note, recording it over and over. Porter told Presley he could easily just splice two takes together, but he insisted on his vocal being all one take, and pulled it off on the next run-through. It’s Now or Never really impressed at the time and was a huge hit, but rights issues in the UK meant its release was delayed for four months. This was no setback however, as the single racked up lots of advance orders. When finally released on 3 November, it went straight to number 1, where it remained for two months, becoming the biggest-selling single of 1960. It is also one of the biggest-selling singles of all time, selling over 25 million worldwide. And it meant the King had now achieved five number 1s – overtaking Frankie Laine and Guy Mitchell, who had four each.

Unfortunately for me and I expect many people of a certain age, It’s Now or Never means only one thing – ice-cream. Walls’ Ice Cream used O Sole Mio for many years on their famous adverts for Cornetto. So for me it’s impossible to hear this Elvis track without picturing a man on a gondolier trying to steal a woman’s ice-cream. It’s also a disturbing irony that disgraced sexual predator and DJ Jimmy Savile selected It’s Now or Never when he appeared on Desert Island Discs.

To celebrate 50 years of his music, It’s Now or Never was among the batch of re-releases of his most popular singles, and it went to number 1 once more for a week on 5 February 2005. In 2017, Priscilla Presley revealed online that this song was Elvis’s favourite among his huge catalogue. Wonder if he liked Cornettos?

On 9 December, the first episode of legendary soap opera Coronation Street aired on ITV. Among the characters introduced in that first show were Ena Sharples, Elsie Tanner and Annie Walker, all of whom became mainstays, alongside Ken Barlow, played by William Roache, who is still in the soap to this day.

Written by: Wally Gold & Aaron Schroeder/Eduardo di Capua (O Sole Mio)

Producer: Steve Sholes

Weeks at number 1: 8 (3 November-28 December) *BEST-SELLING SINGLE OF THE YEAR*

Births:

Actress Tilda Swinton – 5 November
Presenter Jonathan Ross – 17 November
Singer Kim Wilde – 18 November
Fashion designer John Galliano – 28 November
Footballer Gary Lineker – 30 November
Def Leppard bassist Rick Savage – 2 December
Actor Kenneth Branagh – 10 December – Kenneth Branagh
Footballer John Lukic – 11 December
Footballer Chris Waddle – 14 December
Presenter Carol Vorderman – 24 December
Historian Andrew Graham-Dixon – 26 December

Deaths:

Architect Sir Nina Cooper – 22 December 

4 Replies to “109. Elvis Presley – It’s Now or Never (1960)”

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