Brian Epstein would eventually lose his battle with depression, but in the summer of 1963 he must have felt on top of the world. He was managing the two biggest pop groups in the UK, who were involved in a to-and-fro at the top of the charts. Gerry and the Pacemakers’ How Do You Do It? was usurped by The Beatles’ From Me to You, which in turn was replaced by Gerry and co’s follow-up, I Like It.
Like their debut, their second single was written by Mitch Murray. Buoyed by his previous success, Murray came up with more of the same. This cheeky, knockabout young love song was tailor-made for the happy-go-lucky Marsden to sing.
Wisely sticking to the ‘if it ain’t broke, don’t fix it’ formula that made Merseybeat such a phenomenon, I Like It is an improvement on How Do You Do It?. It’s squeaky-clean pop with a wink – the lyrics may state that the ‘it’ in question is referring to harmless acts such as chin-tickling and tie-straightening, but the teenagers buying the song were probably thinking of something a bit more saucy. The lyric ‘And I like the way you let me come in/When your mama ain’t there’ hints at this too. The chorus is a real earworm – basic but in a very catchy manner. Merseybeat to a tee, all in all.
Murray would have further chart success with similar songs such as You Were Made for Me by Freddie and the Dreamers. His 1964 book, How to Write a Hit Song, inspired Sting, then 12, to begin writing. Nowadays, Sting refers to Murray as his mentor. In 1968, he scored another number 1 with his sometime collaborator Peter Callander, namely Georgie Fame’s The Ballad of Bonnie and Clyde.
Written by: Mitch Murray
Producer: George Martin
Weeks at number 1: 4 (20 June-17 July)
Scottish golfer Colin Montgomerie – 23 June
Singer George Michael – 25 June
Comedian Meera Syal- 27 June
Boxer Errol Christie – 29 June
Film critic Mark Kermode – 2 July
Artist Tracey Emin – 3 July
12 July: I Like It spent four weeks at number 1, and would no doubt have been played at dances across the country that summer. One such dance was taking place in Gorton, Manchester, on this night, but 16-year-old Pauline Reade never made it there. Just after 8pm, a van pulled over in front of her. Myra Hindley, her friend Maureen’s big sister, got out and asked Pauline for her help searching for an expensive glove on Saddleworth Moor. She told Hindley she was in no big hurry, and agreed to help. Later that night, Pauline’s mother Joan and brother Paul were searching the streets for her when Hindley’s van drove by. Hindley and Ian Brady were inside. Pauline Reade had become their first victim, and was dead and buried on the moors.