14 September saw Teledu Cymru begin transmissions to the North and West Wales region, which meant that ITV was now available anywhere in the UK. Six days later, Ford launched one of its most famous cars, the Cortina, which would have then set you back £573. Although it later became a much-mocked vehicle, it was one of the most popular cars of the 1970s, and even into the 80s, when poor families like mine could still be seen driving around in one. The following day, long-running student quiz University Challenge made its debut on ITV. This original incarnation ran until New Year’s Eve 1987, with Bamber Gascoigne presenting.
Meanwhile, Frank Ifield’s million-selling yodelling superhit I Remember You was finally usurped by, well, guess? That’s right, it’s Elvis again, for the 12th time! At this point he’s still making music that is nearly always a pale imitation of his previous classics (Can’t Help Falling in Love excepted, of course), he’s still starring in bad films, and he’s basically muddling through, yet still the UK are buying everything he releases and sending him to the top. This was soon to change, as we know. Previous number 1, Good Luck Charm, saw one of his top songwriters depart from the team due to a financial dispute, and other great creative talents were soon to leave too. She’s Not You was a rare collaboration between Doc Pomus, who co-wrote Surrender, and Lieber and Stoller, the duo behind Presley’s best number 1, Jailhouse Rock. Unusually, Chet Atkins is also credited as producer alongside Steve Sholes.
She’s Not You is a step up from Good Luck Charm, although that’s not saying a great deal. Once again, the music is a plodding boogie-woogie, but at least this time Elvis sings with some presence. The lyrics are also an improvement. The idea of Elvis settling for second best and comparing her to his true love is a good idea. But come on now, this stuff is starting to sound really dated – even the sexist Come Outside sounded more progressive than this, and record buyers were perhaps finally feeling the same, as it only remained at number 1 for three weeks – Elvis’s shortest stint since 1959’s I Got Stung/One Night. The next number 1 would be the sound of the future.
Written by: Jerry Lieber, Mike Stoller & Doc Pomus
Producer: Steve Sholes & Chet Atkins
Weeks at number 1: 3 (13 September-3 October)
Comedian Steve Punt – 15 September
Comedian Jack Dee – 24 September
Scottish footballer Ally McCoist, – 24 September
Everything But the Girl singer Tracey Thorn – 26 September
Dramatist Patrick Hamilton – 23 September