306. Slade – Coz I Luv You (1971)

“Get down and get with it!” Wolverhampton glam rockers Slade are one of the most fondly remembered bands of the 70s. Six number 1s between 1971-73, 17 consecutive top 20 singles, and according to The British Hit Singles & Albums, they were the most successful British group of the decade for singles sales. And I’m only just getting round to mentioning Merry Xmas Everybody, which I picked as the greatest Christmas number 1 of all time here.

All four members of Slade grew up in the Black Country area of the West Midlands. In 1964, drummer Don Powell, born and raised in Wolverhampton, was in a band with Dave Hill (born in Devon) called The Vendors. Meanwhile, Walsall’s Noddy Holder was guitarist and occasional singer with Steve Brett & the Mavericks. who released three records on Columbia in 1965.

The Vendors became The ‘N Betweens and gained momentum, supporting The Hollies and The Yardbirds, among others. Meeting on a ferry on the way to separate gigs in Germany, Powell and Hill tried to persuade Holder to join The ‘N Betweens, but he declined. Once they were all back home though, Holder changed his mind and became their lead singer. They had recently recruited multi-instrumentalist Jim Lea on bass, too.

By 1966 The ‘N Betweens had moved on from blues to a more R’n’B sound. They released their first single, a cover of The Young Rascals’ You Better Run, in 1966, produced by Kim Fowley, arranger of Nut Rocker.

They didn’t return to a studio for a few years, but in 1967, with flower power at its peak, Holder worked on an unnamed song with a chorus that went: ‘Buy me a rocking chair to watch the world go by/Buy me a looking glass, I’ll look you in the eye’. Six years later it became Merry Xmas Everybody.

A local promoter alerted the band to Jack Baverstock, head of A&R at Philips. After spending a week recording their debut album Beginnings in the label’s studio, he offered them a deal with Fontana Records – if they changed their name. Despite misgivings, they became Ambrose Slade, inspired by Baverstock’s secretary, who had named her handbag ‘Ambrose’ and her shoes ‘Slade’… as you do…

Beginnings and instrumental single Genesis sank, but on the plus side, they found a new manager in Chas Chandler, former bassist with The Animals, who helped Jimi Hendrix rocket to fame. It didn’t mean instant success, but Chandler did set them on the right path, telling them they needed more original material and a new image. They adopted the skinhead look in an attempt to keep up with prevailing trends and as The Slade they released the single Wild Winds Are Blowing, which tanked.

A new decade, a new name: Slade. They featured on Top of the Pops in 1970 with their cover of Shape of Things to Come, but to no avail. They added lyrics to Genesis and reworked it as Know Who You Are, but neither that nor November’s LP, Play It Loud, got anywhere either.

Finally, their fortunes changed. In 1971 Chandler suggested they record one of their most popular live numbers. Their cover of Bobby Marchan’s Get Down with It (later covered by Little Richard) – retitled Get Down and Get with It, came out that May, and it climbed to number 18 in August. And for good reason, it’s an electrifying performance, particularly Holder’s raw vocal, and really captures an infectious, fun, live sound.

Slade were already growing their hair long once more when Chandler demanded they come up with a follow-up themselves. One evening Lea turned up at Holder’s house with his violin and an idea for a simple song, along the lines of T. Rex’s Hot Love, and half an hour later, they had written their first number 1.

They played Because I Love You acoustically to an enthusiastic Chandler the next day, who confidently predicted it would be their first chart-topper. He booked them into Olympic Studios in Barnes. Slade were less keen on its chances, thinking it too soft and poppy, until they were allowed to add foot-stomping to the rhythm. They also decided to change its title, and Holder came up with the idea to misspell it to fit in with their dialect. Thus, Coz I Luv You, the first of their songs littered with spelling errors, was born.

Coz I Luv You is a nice signpost to the full-on glam sound Slade would develop. It doesn’t have the immediate ‘wow’ factor of Hot Love or Get It On, but it’s a great introduction to what was to come. It’s interesting that they all thought it was too lightweight, and maybe the footstomping really did make the difference, but this track actually has a bit of a sinister edge to it, thanks to Holder’s vocal styling. Inadvertently or not, he makes ‘Don’t you change the things you do’ sound like a threat, and Lea’s violin at times adds to the slightly uneasy feeling.

Soon Slade developed their more raucous, straightforward take on Bolan’s glam rock. They were never bothered with maintaining a cool mystique like he was, and began to also be known for their ridiculous glam outfits, before going on to become national treasures. For now though, they were just a slightly weird rock band who had finally made the big time.

Coz I Luv You would later be covered by fellow Black Country musicians, indie band, The Wonder Stuff.

Written by: Noddy Holder & Jim Lea

Producer: Chas Chandler

Weeks at number 1: 4 (13 November-10 December)

Births:

Olympic rower Cath Bishop – 22 November
Actress Emily Mortimer – 1 December
Triple jumper Ashia Hansen – 5 December

Deaths:

Actress Gladys Cooper – 17 November

Meanwhile…

22 November: Five children and one adult die after becoming stranded for two nights in blizzards on the Cairngorm Plateau. It is still regarded as Britain’s worst mountaineering accident.

2 December: The Queen’s yearly allowance was increased from £475,000 to £980,000. I’m sure millions of republicans were very pleased for her.

4 December: The highest death toll from a single incident in The Troubles to date took place when 15 people were killed and 17 injured in the McGurk’s Bar bombing. The Ulster Volunteer Force are believed to have been behind the bombing.