I'd Like to Teach the World to Sing

The Intro

My, my – 70s record buyers really were partial to cheese, weren’t they? In the week a new band called the Sex Pistols performed at the 100 Club for the first time, family-friendly pop quartet Brotherhood of Man started a six-week stint at number 1 with Save Your Kisses for Me, which not only became the biggest seller of the year, it also won the Eurovision Song Contest.

Before

Brotherhood of Man originally sprung from the mind of songwriter and producer Tony Hiller. Formed in 1969, he intended on a revolving door of session singers and the first line-up featured Tony Burrows (later the singer on Edison Lighthouse’s Love Grows (Where My Rosemary Goes)), John Goodison (who also wrote early material for Brotherhood of Man), Roger Greenaway (later the co-writer of The New Seekers’ I’d Like to Teach the World to Sing (In Perfect Harmony)) and Sue Glover and Sunny Lee. As Sue and Sunny they were backing singers on Joe Cocker’s version of With a Little Help from My Friends.

Debut single Love One Another didn’t dent the charts but United We Stand (written by Goodison and Hiller) was a number 10 smash in 1970. Burrows left soon after and Where Are You Going to My Love, which peaked at 22, was their last hit in six years. Goodison left in early 1971 and was replaced by US singer Hal Atkinson, then Greenaway followed soon after and was replaced by Russell Stone. They split when their record label Deram dropped them in 1972.

Undeterred, Hiller decided to install another line-up. He opted for singers Martin Lee, Nicky Stevens and Lee Sheriden. Lee and Sheriden were already writers for Hiller but displayed singing abilities, and Stevens was a session singer and had been searching for solo stardom. Their first single was scheduled for the end of the year but when they found out David Cassidy was releasing his version, it was pulled. First two singles Happy Ever After and Our World of Love bombed in 1973. Soon after Sandra Stevens joined Brotherhood of Man. She had been a big-band singer and performed with Eve Graham of The New Seekers in the group The Nocturnes.

They signed to Pye offshoot Dawn and their first single for them, When Love Catches Up on You in 1974, didn’t chart. Bar some European success with Lady the same year and Kiss Me Kiss Your Baby in 1975, this incarnation of the group looked to be going the same way as the first. Hiller wanted to harness and maintain that success abroad and bring it on home, so entering the Eurovision Song Contest was the perfect solution.

Save Your Kisses for Me had been written by Sheriden back in 1974 originally. When presented to the others, they found the title a little clumsy and it was changed to Oceans of Love. Sheriden wasn’t best pleased and it was shelved but when it came to recording the album Love and Kisses from Brotherhood of Man, they needed one more track. Come recording day it was decided it would work better if Lee sang lead instead.

Review

Save Your Kisses for Me draws up immediate comparisons with Dawn’s Tie a Yellow Ribbon Round the Ole Oak Tree. Lightweight, slushy and catchy as hell. I prefer Brotherhood of Man, if I had to pick, because the chorus really gets under my skin. It’s impossible to hear without the image of the foursome standing in line doing that ridiculous dance, hands on waists, raising their feet. It’s certainly no Tiger Feet.

And then of course there’s the twist in the lyric, which makes any enjoyment of this song even more of a guilty pleasure. Throughout you’re given the impression Lee is splitting up with someone, and seemingly couldn’t give a fuck as he’s happy as can be. But then at the end, the killer blow, right after the final chorus: ‘Won’t you save them for me/Even though you’re only three.’

What?! Wait, don’t panic. Though it’s easy, considering the decade, to take a cheap shot and imagine Lee is yet another 70s pop star paedophile, he’s talking about his child! Very sweet – but way too sickly. The way it wraps up is horrible, and reminds me of Gilbert O’Sullivan’s Clair. Seeing it at number 1 week after week on repeats of Top of the Pops was bad enough, so I consider myself lucky I wasn’t around at the time.

After

Save Your Kisses for Me went to number 1 a fortnight before Eurovision. Brotherhood of Man were first up on that fateful night, 3 April at The Hague in the Netherlands. I was going to make a jokey link about the fact it’s where war crimes are judged so it seems appropriate but it doesn’t quite work.

To say it went well is an understatement. According to John Kennedy O’Connor’s The Eurovision Song Contest – The Official History, it is the biggest selling single for a winning entry in the contest’s history. It also holds the record for the highest relative score under the voting system introduced in 1975 (which has been used in every contest since), with an average of 9.65 points per jury. Mindboggling.

The Outro

Brotherhood of Man would return to number 1 a year later with, ironically, a complete rip-off of the song that would finally topple Save Your Kisses For Me.

The Info

Written by

Tony Hiller, Lee Sheriden & Martin Lee

Producer

Tony Hiller

Weeks at number 1

6 (27 March-7 May) *BEST-SELLING SINGLE OF THE YEAR*

Trivia

Births

10 April: Actress Clare Buckfield
15 April: Olympic rower Steve Williams
18 April: Actor Sean Maguire

Deaths

22 April: Novelist Colin MacInnnes/Comedian Sid James (see below)
28 April: Novelist Richard Hughes
7 May: Writer Alison Uttley

Meanwhile…

5 April: Labour MPs voted Foreign Secretary James Callaghan as their new leader and the Prime Minister. He defeated Roy Jenkins and Michael Foot in the leadership contest. Callaghan had been endorsed by outgoing leader Harold Wilson.

9 April: Young Liberals president Peter Hain is cleared of stealing £490 from a branch of Barclays Bank.

26 April: Much-loved comedy actor and Carry On actor Sid James dies of a heart attack on stage at the Sunderland Empire Theatre while performing in The Mating Season. Many in the audience initially mistake it as being part of the show.

1 May: Second division team Southampton FC win their first major trophy in their 91-year history when a goal from Bobby Stokes gives them a surprise 1–0 win over Manchester United in the FA Cup final at Wembley Stadium.

4 May: Liverpool FC win the Football League title for the ninth time with a 3–1 away win over relegated Wolverhampton Wanderers.

6 May: Local council elections produce disappointing results for the Labour Party, who win 15 seats and lose 829, compared to the Conservatives who win 1,044 new seats and lose 22. This setback comes despite the party enjoying a narrow lead in the opinion polls under new leader Callaghan.

The Intro

For most of the first month of 1974, Slade held firm at the top. This is often the case with Christmas number 1s, which I’ve always found strange. Surely you’ve had enough of that song by the time the decorations have come down?

However, you can’t blame the British public for holding on to Merry Xmaƨ Everybody for a few weeks longer. The Three-Day Week began on New Year’s Day, the country was in its first recession since the Second World War, and living in fear of explosions courtesy of the IRA. But eventually people stopped buying it, which left The New Seekers to move up a few notches and claim their second number 1, and this time, they didn’t owe it to Coca-Cola.

Before

Fresh off the success of I’d Like to Teach the World to Sing (In Perfect Harmony), the group represented the UK in the 1972 Eurovision Song Contest, held in Edinburgh. Beg, Steal or Borrow finished in second place and reached number two in the charts. Circles climbed to number four later that year, but 1973 saw a dip in their fortunes and their chart placings dropped for singles including their medley of The Who’s Pinball Wizard-See Me, Feel Me. Peter Doyle perhaps felt they couldn’t recover, so he left and was replaced by Peter Oliver. They took to putting members in the forefront and singing leads more often than the five-piece harmonies of old, and You Won’t Find Another Fool Like Me was Lyn Paul’s turn.

Lynda Susan Belcher, born 16 February 1949 in Wythenshawe, Manchester, became a child actress as early as 1960, attending regular classes in dance and musical theatre. She led teenage girl band The Crys-Do-Lyns before qualifying as a dance teacher. With the 60s drawing to a close, she changed her name to Tanzy Paul and tried to become a solo star before joining Mancunian group The Nocturnes. Also in its line-up was Eve Graham, who left to join The New Seekers. When Sally Graham left the group, it was Eve who suggested Paul.

Songwriters Tony Macauley and Geoff Stephens had years of experience writing for the biggest British stars, and Macauley was involved with previous number 1s by The Founda tions, Long John Baldry and Edison Lighthouse.

Review

Opening with a bawdy blast of brass, You Won’t Find Another Fool Like Me is too upbeat sounding for its theme, really. Paul gives a great performance, belting the lyrics with gusto, but it’s a pretty sad song deep down, seemingly about a girl who’s in love with someone in a relationship elsewhere, who won’t commit to her, but keeps going back for more anyway. Having said that, it’s not as if lyrics have to fit the mood of the song, and for what it is, it’s not a bad piece of pop, really. I enjoy it more than their previous number 1.

After

However, after one-more big hit in March (I Get a Little Sentimental Over You), it was announced that The New Seekers were to split. There had been arguments from the band that they weren’t being paid enough, and both Graham and Paul wanted out. They had recorded enough material for Polydor Records to release Farewell Album.

It only took two years though, and The New Seekers were back, but with Kathy Ann Rae and Danny Finn replacing Paul and Peter Oliver. They couldn’t recapture their earlier success, and only I Wanna Go Back in 1976 and Anthem (One Day in Every Week) in 1978 troubled the top 30, and that year, Graham and Finn left the group to marry. In 1980 Marty Kristian was the only original member remaining in the group when they were disqualified from entering the Eurovision Song Contest due to performing a song they had already performed a year earlier. The competition was won by Prima Donna, a group featuring Finn in the line-up.

Since then there have been several versions of The New Seekers. Graham and Finn occasionally toured together and Graham recorded a couple of solo albums. Finn died in 2016 of of pulmonary embolism. Kristian finally left the group in 2002 and has recorded solo work. Doyle also went solo and made advertising jingles for Sugar Puffs and Ribena, before returning to Australia. He died of throat cancer in 2001.

The Outro

Out of all the members, Paul became the most famous. She had success with It Oughta Sell a Million in 1975, which featured Doyle on backing vocals, and it was used on a Coca-Cola advert, of all things. After a quiet decade in the 80s, she became a West End star in the musical Blood Brothers in 1997 until 2010, and also appeared in Footloose – The Musical! and Cabaret, among others. Paul has also been a semi-regular on Emmerdale and starred in Doctors and Holby City.

Every UK Number 1

The stories behind the chart-toppers

I’d Like to Teach the World to Sing