The Intro

Hailing from Detroit, Michigan, soul quartet The Floaters achieved one-hit wonder status very early in their careers with this novelty number 1. If you’re British and reading this, try and forget what you’d normally associate the word ‘floaters’ with…

Before

The group were formed in the Sojourner Truth housing projects by James Mitchell. He had been a singer in the Detroit Emeralds, who had scored a few hits earlier in the 70s. The line-up consisted of his baritone brother Paul and Larry Cunningham, Charles Clark and Ralph Mitchell (no relation) as tenors. They signed with ABC Records in 1976 and released debut single I Am So Glad I Took My Time to little fanfare. It closed their eponymous LP, released the following year. Most of the album was written by James, with fellow Detroit Emerald Marvin Willis and Arnold Ingram.

The version of Float On that opens the album is nearly 12 minutes long, with intros from each singer and their star signs. The music then, well, floats on languidly for half the track with the group singing the title. It’s the second half that was edited down to around four minutes that’s the much more well-known single.

Review

So Float On is understandably considered a bit of a joke. It’s very cheesy and camp, with each singer introducing themselves as if they’re taking part in video dating. It is considered all-important by The Floaters that all the ladies out there know their horoscope, which I assume was very popular in the 70s.

First up is Ralph, an Aquarius. He loves women who love their freedom. How kind of him. But they must also be able to hold their own. Charles is a Libra. He’s into quiet women who resemble ‘Miss Universe’, who will take him in their strong arms and say ‘Charles’. I guess for Charles, actions speak louder than words. Paul is a Leo, and he’s not fussy. He likes ‘all women of the world’ because they’re like ‘wild flowers’, if you know what he’s saying. I’m not sure I do, Paul? Last of the Lotharios is Larry, a Cancer. He likes women that love ‘everything and everybody’, because he loves ‘everybody and everything’. Can you try and elaborate further, Larry?

I’m ridiculing the lyrics to Float On, as most people do. But the fact is, it’s set to really beautiful music, particularly on the full version, where it gets chance to breathe properly. Take away the video dating and star signs, and it’s actually pretty cool and sexy. As a single though, the silliness smothers it, which is a shame. The music here is crying out to be sampled.

After

The Floaters only hit went to the top in the UK and New Zealand and two in the US. Nobody took them seriously after Float On though, and they never charted again properly. They did reach 28 on the Billboard R&B chart with their follow-up, a cover of Dusty Springfield’s You Don’t Have to Say You Love Me though. The Floaters had the dubious honour of being spoofed by British comedy troupe The Barron Knights on their hit Live In Trouble.

Our romantic heroes recorded another album for ABC, Magic, in 1978. They then moved to MCA for 1979’s Float into the Future. Their final album was Get Ready for the Floaters & Shu-Ga, released on Fee/WP in 1981.

The Outro

Like all good novelty hits, the song was used in an advert in the UK. Float On was rewritten for a memorable early-90s advert for Cadbury’s Creme Eggs. Produced by (I think) Aardman Animations, clay versions of the star signs tell us how they eat theirs. Taken the wrong way, it’s actually pretty filthy at times.

Cunningham died in 2019.

The Info

Written by

Marvin Willis, Arnold Ingram & James Mitchell

Producer

Woody Wilson

Weeks at number 1

1 (27 August-2 September)

Trivia

Deaths

29 August: Actor Edward Sinclair