450. The Special A.K.A. Featuring Rico – Too Much Too Young – The Special A.K.A. Live! (EP) (1980)

The Intro

The Specials/The Special AKA quickly grew into one of the most beloved bands of the early 80s. Their state-of-the-nation address Ghost Town is one of the greatest singles of the decade, but before that, the Coventry-based ska revival legends became the first act since Demis Roussos in 1976 to reach number 1 with an EP. It was also the first ska number 1 since Double Barrel in 1971, and the first live recording to be a chart-topper since Billy Connolly’s D.I.V.O.R.C.E. in 1975. And The Specials are among my earliest memories – I can remember being struck by the 2-Tone record label, watching the black and white man in the suit spinning on our record player, as my big brother was a huge fan.

Before

The Special AKA formed in 1977 and were known as The Automatics, then The Coventry Automatics. They consisted of songwriter and keyboardist Jerry Dammers, vocalist Tim Strickland, drummer Silverton Hutchinson and bassist/vocalist Horace Panter, aka Sir Horace Gentleman. Terry Hall replaced Strickland very soon after. They were joined in 1978 by vocalist Neville Staple and guitarist Roddy Byers, aka Roddy Radiation. Dammers hoped his band could unite black and white music lovers, coinciding with the Rock Against Racism movement. And they were given a huge leg-up in exposure when Joe Strummer invited the band to support The Clash.

As 1979 rolled around, Hutchinson left and was replaced behind the drumkit by John Bradbury. Dammers launched the 2 Tone Records label and released The Special AKA’s debut single, Gangsters, which was a reworking of Jamaican singer-songwriter Prince Buster’s Al Capone, which shot to number six – impressive for a debut. They changed their name to The Specials and began recording their eponymous debut album, produced by hip new wave star Elvis Costello and also featuring horn players Dick Cuthell and Rico Rodriguez.

The ska seven-piece stood out thanks to their Mod stylings and two-tone suits, but the material they released was as strong as their image. The Specials, released that October, featured a heady mix of original material and covers of ska classics. The first fruits of this, A Message to You, Rudy, was a cover of Dandy Livingstone’s Rudy, a Message to You, and it peaked at 10.

As great as the album was, it didn’t capture the energy of their live shows. So it was a very wise move to release a live EP in January 1980. As we know through this blog, the first month of the year can bring up many surprising chart-toppers. Credited to The Special AKA Featuring Rico (although the vinyl also, confusingly, billed them as The Specials), Too Much Too Young – The Special A.K.A. Live! EP was a five-track showcase of the group on stage in 1979. Side A featured two tracks from the Lyceum in London, and Side B was a three-track medley – billed as Skinhead Symphony – from Tiffany’s, in their hometown.

Review

The title track is of course one of the most beloved by The Special AKA. Loosely based on the 1969 song Birth Control by reggae singer and producer Lloyd Charmers, Too Much Too Young was originally recorded and released on The Specials.

Inspired by Dammers considering a relationship with a married woman who had a child, Too Much Too Young may be a great tune, but it’s lyrics are somewhat divisive. You could argue the band are railing against wasted youth caused by teenage pregnancies, and are calling for better sex education and knowledge of contraception. This is most likely, considering The Specials’ usual left-wing leanings. But critics have a point when they say Dammers and co come across as preachy and patronising – even somewhat right-wing – by criticising a poor young mum, just because the narrator wants a good time with her, ultimately.

Far more clearcut is just how good this live cut is. It’s the definitive version, and much better than the Costello-produced album version, which is overlong and plodding by comparison. At 2:04, this incendiary version of Too Much Too Young is the shortest number 1 track of the 80s. But it packs in so much in such a short time, it’s easily the best song on this EP, which is no mean feat when it’s up against four classics of the genre. Most noteworthy are Hall’s passionate performance, Gentleman’s bass and Golding and Radiation’s guitar.

Guns of Navarone, the other Lyceum track, is a straightforward cover of The Skatalite’s skanking 1965 version of the theme tune to the 1961 film of the same name. Staple provides great toasting, accompanying expert trombone skills by Rico.

Skinhead Symphony on Side B is a jubilant, celebratory six-minute-plus medley of more 60s ska greats. Opening with a bugle call by Rico, Longshot Kick the Bucket is a faithful rendition of Longshot Kick de Bucket by The Pioneers, originally recorded in 1969. Long Shot was a real horse, that dropped dead mid-race, who the Jamaican group had sung about before. The Liquidator is the only track that doesn’t really live up to the original. Part of The Harry J All Stars 1969 original’s charm is the wonky feel of the primitive recording, which disappears in this sprightly run-through. The symphony closes with a version of 1969 rude boy anthem Skinhead Moonstomp by British ska band Symarip. This was based on Moon Hop, released earlier that year by rocksteady great Derrick Morgan, in honour of the Moon landing that July. It’s the perfect way to cap off a collection of great live recordings. In spite of the rather basic production, the atmosphere is palpable and you can only listen in envy at the fans chanting ‘Specials’ at the end.

In true ska fashion, it’s worth noting there are many credit errors on the original EP. Guns of Navarone songwriter Dimitri Tiomkin’s surname was spelled ‘Thompkin’. The mysterious ‘Gordon’ credited on Longshot Kick the Bucket was George Agard, and Sydney Cook, should be ‘Crooks’. And Symarip’s Monty Naismith should say ‘Naysmith’. Things like this matter!

After

The Special AKA reverted to calling themselves The Specials and continued to score hits throughout 1980 and 81, leading up to their masterpiece, Ghost Town.

The Outro

It’s worth noting that this EP knocked the Pretenders’ Brass in Pocket off the top spot. Singer Chrissie Hynde had provided backing vocals on The Specials, and the video to their number 1 had two band members miming ‘Special!’ in the video. Tenuous, perhaps, but I’m pointing it out anyway.

The Info

Written by

Too Much Too Young: Jerry Dammers & Lloyd Chambers/Guns of Navarone: Dimitri Thompkin & Paul Francis Webster/Longshot Kick the Bucket: Gordon, Sidney Cook & Jackie Robinson/The Liquidator: Harry Johnson/Skinhead Moonstomp: Roy Ellis & Monty Naismith

Producers

Jerry Dammers & Dave Jordan

Weeks at number 1

2 (2-15 February)

Trivia

Births

5 February: Scottish Liberal Democrats leader Jo Swinson
10 February: Photographer Matt Irwin/Actor Ralf Little/Footballer Steve Tully

Deaths

4 February: Labour MP Edith Summerskill
9 February: Journalist Tom Macdonald

Meanwhile…

14 February: The ever-loving Margaret Thatcher celebrates Valentine’s Day by halving state benefit to strikers.

14-23 February: Great Britain and Northern Ireland take part in the Winter Olympics in Lake Placid, New York. But they only win one gold medal, thanks to figure skater Robin Cousins.

308. The New Seekers – I’d Like to Teach the World to Sing (In Perfect Harmony) (1972)

The Intro

The first new number 1 of 1972 was the first time a song was a mammoth hit because of its association with a TV advert. Georgie Fame and The Blue Flames topped the charts in 1966 with Get Away, which was used in a commercial for petrol, but I’d Like to Teach the World to Sing (In Perfect Harmony), created to sell Coca-Cola, is probably the most famous example of all, and the one that opened ad men’s eyes to the idea of how much money could be made this way.

Before

It all began in Ireland a year previous. Bill Backer was the creative director for the McCann Erickson advertising agency in the US. Backer was supposed to be meeting songwriter Billy Davis in London to discuss new radio jingles for the soft drink giant. Davis had written several brilliant hits for soul star Jackie Wilson, including Reet Petite (1986 Christmas number 1) and (Your Love Keeps Lifting Me) Higher and Higher and he had then moved into the lucrative advertising world. Davis was to be joined by British hitmakers Roger Cook and Peter Greenaway.

London fog had caused Backer’s plane to land in Shannon, Ireland instead. Understandably, Backer noticed how angry some of the passengers were at being forced to stay there overnight until the fog lifted. But the following day, he noted many of those people were sat laughing and joking, many drinking from bottles of Coke. An idea began to form.

When he met with the others in London, Backer told them of his idea of ‘buying the world a Coke’. Davis wasn’t bowled over, saying if he had his way he’d buy everyone a house and give peace and love to all first. Backer told him to start writing and he’d show him how his concept could fit in with it. Together with Cook and Greenaway, who let them use the tune of a single they wrote for Susan Shirley called Mom, True Love and Apple Pie, they came up with ‘I’d Like to Buy the World a Coke’. A month later the jingles were released to US radio, and did so well, Davis’s DJ friends told him he should consider a single version.

Meanwhile, Backer was busy coming up with one of the most famous adverts of all time. So famous, it inspired the ending of one of the best US drama series of the past decade (I won’t say which, just in case you’re still watching it). Filming began on the white cliffs of Dover, but constant rain moved the shoot to Rome instead, where eventually 500 young people were assembled to lip sync to the catchy jingle. The epic advert, which you can see here, hit TV screens that July. It was huge.

Davis wanted The New Seekers to record a rewritten single version, but their manager said they were too busy, and so instead he arranged for session singers to record it, and christened them The Hillside Singers. The new version dropped all references to Coke, including their ‘It’s the real thing’ slogan. With the single climbing the charts, suddenly The New Seekers found themselves available.

Ironically, much like ‘New Coke’ in the 80s, London-based pop act The New Seekers had little connection to the Australian folk group The Seekers, who had achieved two UK number 1s in the 60s. They had split in 1968, and one of the quartet, Keith Potger, decided to use the name to give his new group, who he managed, a leg-up. Formed in 1969, they originally consisted of Laurie Heath, Chris Barrington, Marty Kristian, Eve Graham and Young Generation member Sally Graham (no relation).

The first album made no impact, so Potger shuffled the line-up around, adding himself, Lyn Paul, Peter Doyle and Paul Layton and removing Heath, Barrington and Sally Graham. Despite some US success, they continued to struggle in the UK until June 1971 when their cover of Delaney & Bonnie’s Never Ending Song of Love spent five weeks at number two. The reworking of the Coke jingle could be a great way to keep the ball rolling.

Review

There’s no denying the infectious quality of Cook and Greenaway’s tune – so much so that expert pilferer Noel Gallagher adopted it for one of my favourite Oasis singles, Shakermaker. And obviously, the message of the Coke advert really struck a chord with America in particular, a country desperately in need of peace, love and unity as the war in Vietnam raged on (one has to wonder if ad companies are working on a similar thing during the coronavirus pandemic). But as a standalone single, it’s too twee and lightweight to deserve the mammoth sales it enjoyed. It sounds more like a Eurovision single circa 1968, playing catch-up with the hippy idealism of the time.

After

Nonetheless it established The New Seekers, who had a second number 1 in 1973. And Coca-Cola had another associated number 1 in the UK – the earnest power ballad First Time, by Robin Beck, in 1988.

The Info

Written by

Bill Backer, Bill Davis, Roger Cook & Roger Greenaway

Producer

Al Ham

Weeks at number 1

4 (8 January-5 February)

Trivia

Births

23 January: Conservative MP Gavin Barwell
27 January: Take That singer Mark Owen

Meanwhile…

9 January: The National Union of Mineworkers held a strike ballot in which 58.8% voted in favour of industrial action. Coal miners began a strike which lasted for seven weeks. It was the first time they had been on strike officially since 1926, but more action would take place in the 70s.

20 January: Unemployment exceeded the 1,000,000 mark for the first time since the 30s – almost double the 582,000 who were unemployed when Edward Heath rose to to power less than two years previous – but that’s the Tories for you.

30 January: Bloody Sunday. After several years of growing tension in Northern Ireland, the most infamous incident of the Troubles took place when 14 Roman Catholic civil rights protestors were gunned down by British paratroopers in Londonderry. A further 14 were injured.

2 February: In retaliation for Bloody Sunday, protesters burned down the British Embassy in Dublin. 

3–13 February: And yet Great Britain and Northern Ireland competed as one team at the Winter Olympics in Sapporo, Japan. But they didn’t win any medals.