425. Commodores – Three Times a Lady (1978)

The Intro

Alabama funk outfit Commodores developed a softer soul sound thanks largely to chief songwriter Lionel Richie, who eventually left to become one of the biggest pop stars of the 80s. This was their most famous hit and sole chart-topper.

Before

The seven-piece formed from the ashes of two former student groups at Tuskegee Institute in 1968. From the Mystics came vocalist, keyboardist and saxophonist Richie, lead guitarist James McClary and William ‘WAK’ King on trumpet, rhythm guitar, keyboards and vocals. They were joined by three members of the Jays – Andre Callahan on vocals, drums and keyboards, Michael Gilbert on bass and trumpet and Milan Williams on keyboards and rhythm guitar. Another keyboardist, Eugene Ward, also joined them.

Legend has it they chose their new band name when King opened a dictionary and picked a random word. He pointed out later that they were lucky they didn’t become known as The Commodes.

The Commodores won a talent contest at their university and began performing at frat parties. Two years later the line-up changed when Callahan, Gilbert and Ward left. Ronald LaPread took up bass duties and James Ingram (not the famous singer with that name) became lead vocalist and drummer. At this point they were still performing covers but original material was creeping into setlists.

After performing in parking lots, fortune smiled on the Commodores when they landed a support slot on a tour with none other than The Jackson 5. This led to Motown Records signing them up.

Their recorded output got off to a blistering start with that fine instrumental funk classic Machine Gun, the title track of their 1974 LP, which peaked at 20 in the UK. Nothing like their latter career, this features Williams hammering away on the clavinet to great effect. Ingram had left two years previous to head to Vietnam, with his role replaced by Walter Orange, who also took up songwriting duties along with Richie.

Over the next few years they released several hard funk albums to mixed success. Their singles didn’t dent the UK charts, however. Things began to pick up when third album Movin’ On (1976) spawned Sweet Love, a softer track that hit five in the US and 32 in the UK. Success on these shores picked up in 1977 with their eponymous fifth album (renamed Zoom here), which contained the classic break-up anthem Easy. It reached four in the US and nine in the UK. Orange sang the funky follow-up Brick House (32 in Blighty).

A live album was released to bridge the gap while the band worked on their next album. The first song to be released from this was Three Times a Lady.

Richie was at a party to celebrate his parents’ 37th wedding anniversary. When his father toasted his mother and said ‘She’s a great lady, she’s a great mother, and she’s a great friend’, his son was inspired. Putting pen to paper, he came up with a gentle waltz that he dedicated to his wife Brenda, who he saw as once, twice, three times a lady.

However, he considered it too soft for his band. When they presented producer James Carmichael with ideas for the LP Natural High, Richie played Three Times a Lady on the piano but told everyone present it wasn’t for them. He had Frank Sinatra in mind. Carmichael thought it was too good to let go and insisted they record it.

https://youtu.be/VzIs3nKF98Y

Review

As we all know, Three Times a Lady became a massive hit, one of Richie’s most loved songs and a staple at wedding receptions. It’s not among my favourites though – it doesn’t hold a candle to Machine Gun, Easy or some of Richie’s solo love ballads. It’s just too gentle for me and doesn’t go anywhere to keep me interested. Richie sings it beautifully though. Some of the lyrics (and there’s not many) leave me slightly puzzled as the first verse is in past tense and suggests a relationship that’s ended for some reason:

‘Thanks for the times that you’ve given me,
The memories are all in my mind,
And now that we’ve come to the end of our rainbow,
There’s something I must say out loud’

Sounds like a goodbye doesn’t it? Not exactly what you want to sing to your new husband/wife for your first dance on your wedding night really but it’s far from the only misunderstood wedding song. All in all, it’s not bad, but I don’t consider it the classic so many others do.

After

Three Times a Lady topped the charts all over the world and moved Commodores up into a whole new level of fame. It was nominated for two Grammys and won several other awards. A similar and superior tune, Sail On from the album Midnight Magic, reached eight in the UK in 1979 and Still followed hot on its heels, peaking at four here but earning them their second US chart-topper.

Their next album Heroes in 1980 saw a drop in their sales and the single Wonderland only reached 40 here. It was their last top 40 hit for five years. Despite this they were doing well again in the US before long but Richie threw a spanner in the works in 1982 by announcing he was going it alone. Skyler Jett replaced him as lead singer. Then in 1983 McClary left to also go solo and he was replaced by guitarist-vocalist Sheldon Reynolds. Jett was gone by 1984 and his role was taken by former Heatwave frontman James Dean ‘JD’ Nicholas.

Just as the Commodores were coming to the end of the road with Motown, the title track of their 1985 album Nightshift saw them unexpectedly return to the charts. This touching tribute to soul stars Marvin Gaye and Jackie Wilson, who had both died the year previous, soared to three here and in the US.

The Outro

This return to fame proved short-lived, however. LaPread departed in 1986 and Reynolds a year later. His role was taken by David Battelene. While Richie continued to release hits on his own, Commodores were forgotten. A few more albums were released but made no mark. The last album to date was New Tricks in 1993 but Orange, Nicholas and King still tour the world as Commodores.

The Info

Written by

Lionel Richie

Producers

James Carmichael & Commodores

Weeks at number 1

5 (19 August-22 September)

Trivia

Births

19 August: Actor Callum Blue
27 August: Actress Suranne Jones

Deaths

28 August: Actor Robert Shaw
4 September: Suffragette Leonora Cohen
7 September: The Who drummer Keith Moon
9 September: Scottish poet Hugh MacDiarmid
15 September: Composer Edmund Crispin

Meanwhile…

20 August: Gunmen opened fire on an Israeli El Al airline bus in London.

25 August: With the aid of homemade water shoes, US Army Sergeant Walter Robinson ‘walked’ across the English Channel in 11 hours 30 minutes.

7 September: The Who’s wild drummer Keith Moon’s self-destructive ways resulted in his death. His body was found in in a flat owned by Harry Nilsson, who didn’t want to let Moon stay there as he believed it was cursed after Mama Cass died there. Moon died from a drug overdose aged 32.
Also that day, Prime Minister James Callaghan announced he would not call a general election for the autumn. Conservative leader Margaret Thatcher and Liberal leader David Steel accused Callaghan of ‘running scared’, in spite of many opinion polls showing that the minority government could win an election at that time with a majority.
And Bulgarian dissident Georgi Markov was stabbed with a poison-tipped umbrella while he walked across Waterloo Bridge in London. He died four days later.

15 September: German terrorist Astrid Proll was arrested in London.

19 September: British Police launched a murder hunt following the discovery of the dead body of 13-year-old newspaper boy Carl Bridgewater at a farmhouse near Kingswinford in the West Midlands.