494. Kraftwerk – The Model/Computer Love (1982)

The Intro

I still find it weird to know that Kraftwerk, one of the greatest, most influential groups of all time, had a UK number 1 single. Even weirder that it’s primarily due to The Model, a song that had been released five years before it topped the chart. Then again, should it really be a shock that it had taken the rest of the world half a decade to catch up to sounding anywhere near as good as Kraftwerk?

Before

You don’t need me to tell you that the West German experimental scene of the late 60s and early 70s was thriving, exciting and diverse. So it’s really annoying that everyone was lazily lumped together by the British press as ‘krautrock’, and that the name has stuck. Nonetheless, Kraftwerk, Neu!, Can and more had a shared desire to move on from the desolation of post-war Germany and push the boundaries of music.

Among the many great young artists were Ralf Hütter and Florian Schneider-Esleben, who met as students at the Academy of Arts in Remscheid in 1968. in Düsseldorf. The duo became part of Organisation zur Verwirklichung gemeinsamer Musikkonzepte – also known as simply Organisation. They recorded one album of experimental music, Tone Float, in 1970, which only saw release in the UK. At the time, Hutter contributed only Hammond organ, with Schenider-Esleben primarily on flute and percussion.

Shortly after Organisation disbanded, Schneider-Esleben became interested in synthesisers. He and Hütter were inspired at an exhibition by surrealist duo Gilbert & George, and adopted the image of two deadpan artists dressed in suits that has remained indelibly Kraftwerk ever since.

The early line-ups of Kraftwerk – the German for powerplant – were a work in progress, with the only constant throughout being Schneider-Esleben. Even Hütter briefly left to complete university. Konrad ‘Conny’ Plank, who had been behind the mixing desk on Tone Float, was their producer.

Kraftwerk would have you believe their debut album was Autobahn in 1974. Schneider later dismissed their first three albums as ‘archaeology’. They’re not commercially available, and no material has been performed from them since 1975. However, while they may vary in quality, and it’s a nice idea to imagine Kraftwerk arrived fully formed in the mid-70s, it’s a real shame they have been airbrushed out of history. Their eponymous debut, released in 1970 and starts with the propulsive highlight Ruckzuck. One track, Von Himmel Hoch, featured future Neu! drummer Klaus Dinger.

Kraftwerk 2 came two years later and featured only Hütter and Schneider-Esleben. While not as interesting as its predecessor, it does open with the lovely Klingklang, which gave the duo the name of their future studio.

Their third, Ralf & Florian (1973), is the best of the forgotten trilogy. It saw the duo move closer to their trademark sound, including their first use of vocoder, but with elements of psychedelia still at play, and Tanzmusik is very lovely. I genuinely think that the LP’s cover, which shows Hütter as an awkward geek next to a very suave and totally on-point Schneider-Eseleben, is the reason these albums have disappeared. Although Hütter hinted in 2009 that these albums could see the light of day eventually, we’re still waiting.

In 1974, Hütter and Schneider (at this point dropping his second surname) went shopping for synths which would transform their sound and fortunes, including a Minimoog and a Farfisa organ. They also picked up two new members – Klaus Roeder on violin and Wolfgang Flür on percussion. Their associate, the painter Emil Schult, who helped on the artwork to Ralf & Florian, became more heavily involved, helping to create a more formulaic look for the new quartet, and even contributing lyrics to the title track of their ‘first’ album.

All 22 minutes of Autobahn, Kraftwerk’s hymn to the joy of simply driving on German roads, remain a total charming delight and if you’re going to rewrite history, what a way to begin chapter one. Amazingly, it’s still brilliant in its radio edit of three minutes, which peaked at 11 in the UK in 1975. It just goes to show that a great hook will capture the imagination of record buyers, even if it is part of an electronic symphony that symbolises a giant leap forward in pop. Also worth mentioning from the accompanying album is the gorgeous Kometenmelodie 2.

Kraftwerk toured Autobahn in the UK, US and Canada, and heads were turned by four unassuming men in suits creating magical, futuristic pop music. Hütter and Schneider sang and played synths, while Flür was joined by newest member Karl Bartos on home-made electronic percussion. The classic line-up was complete.

With Kling Klang now a fully operational studio, more electronic gadgets to hand, and Hütter and Schneider producing, Kraftwerk set to work on the icy cool follow-up, Radio-Activity (Radio-Aktivität in their homeland). A concept album that played on the twin themes of the title, Kraftwerk paid tribute to radio waves on the sweet Airwaves and sang about nuclear power on Radioactivity, co-written with Schult. The peaks aren’t as high as its predecessor, but Radio-Activity is more cohesive. Kraftwerk toured once more and David Bowie declared himself a fan, even inviting them to support him on tour, but they declined.

In 1977 came Kraftwerk’s best album yet. The title track to Trans-Europe Express was an epic sequel-of-sorts to Autobahn, this time focusing on rail travel. It namechecked their new biggest fan, Bowie, and helped invent hip-hop when sampled on Afrika Bambaataa and the Soul Sonic Force’s 1982 hit Planet Rock. And the opening track Europe Endless is a gorgeous hymn to the continent. They also started to explore the concept of disparity between humanity and image with Hall of Mirrors and Showroom Dummies – with the latter reaching 25 in the UK singles charts.

The Man-Machine, which followed in 1978, wasn’t quite as good, but definitely summed up their concept better than anything else within this decade. Robots and the title track further refined their danceable rhythms and the idea that they were conjured up by people who were seemingly more mechanical than humanoid. Neon Lights is up there with Europe Endless as one of their sweetest songs. And The Model was, as it turned out, catchy and importantly, short enough, to be an actual catchy pop record.

Kraftwerk spent much of the next three years working on modifications to their studio, to enable them to effectively take it out on tour. Computer World is Kraftwerk’s masterpiece and well worth the longest wait yet between LPs. It was also their most timely, arriving just as the home computer revolution began and digital technology entered the mainstream. Concise and flawless, Computer World is one of the greatest albums of all time. The fun, bouncy Pocket Calculator was released as a single, but somehow only reached 39. It was perhaps just too esoteric for the mainstream at the time. This was followed by the moving melody Computer Love, which only performed slightly better, peaking at 36.

However, Kraftwerk’s record label, EMI, had gotten wind that The Model, which was the B-side to Computer World, was getting more attention than the A-side. Against the group’s wishes, the single was re-released as a double-A-side, with a video created for The Model, and for one shining week, Kraftwerk were on top of the pop world.

Reviews

The Model, originally Das Model in their homeland, was written primarily by Schult. The artist was dating a model at the time, and Hütter and Bartos knew he had something, but they reworked the guitar-driven tune to fit their sound better.

From Radio-Activity onwards, Kraftwerk had chosen to release German and English language versions of their albums simultaneously. This of course led to occasional differences in lyrics when translated, but The Model and Das Model are mostly the same – bar for a striking utterance of ‘Korrekt!’ in the latter. This came about due to an in-joke in which the group invited a waiter they knew from a nightclub they frequented in Düsseldorf. Very funny for them, I’m sure, but it does jar somewhat and I’m glad it’s not in the UK version. The Model, is a typically Kraftwerkian icy cool observation of a beautiful woman, at once both sexy and not at all. The tune is a hell of an earworm, and totally at home among the best electronic pop of the early 80s. But it’s easier to appreciate than enjoy. It may sound silly to accuse a Kraftwerk song of lacking heart, but at their best, Kraftwerk actually made some great soulful records – and you only need to flip this record to hear one.

Although I assume the video to The Model was put together without Kraftwerk’s permission, it’s pretty good. Simple but effective, it’s primarily old footage of models, interspersed with the group performing inside their neon-lit studio/live setup. The only negative is the dated, early 80s technique of ‘animating’ them to create an annoying needlessly jerky effect.

Computer Love is the beating heart of Kraftwerk, and in an ideal world, deserves to be recognised as a number 1 in its own right. But lets just be grateful that this extremely prescient song exists in the first place. Released as Computerliebe in West Germany, Computer Love predicts modern dating as a lonely man forlornly stares at a screen while looking for romance. I’ve been there, done that, and believe me, this song captures such melancholy very well.

A lot of that is down to the plaintive melody, which came from neither Hütter or Schneider. Caps for this can be doffed squarely at the unsung hero Bartos, who had also helped work The Model into shape. Schult was again responsible for some of the lyrics – I applaud whoever came up with ‘I need a data-date, a data-date’ and assume it was him. The full seven minutes of Computer Love is pretty emotional – the rhythm grows more propulsive in the latter half. Is this to mirror the desperation of the protagonist? However, it inevitably loses some of this effect when chopped in half for a single release. Nonetheless… it’s just really rather beautiful.

Coldplay certainly felt so – they lifted the melody on their 2005 single Talk. After asking Kraftwerk’s lawyers for permission, they eventually received a letter in the post, which contained a handwritten reply that simply said ‘Yes’.

After

Kraftwerk took their Kling Klang studio on the road for their ‘Computer World’ tour, using replica mannequins to perform The Robots to audiences. They then began to work on their next album, provisionally called Technicolour. In 1983 they released the fantastic single Tour De France – a sign of Hütter’s growing love for cycling following the rigours of the previous tour. He tried to persuade the rest of the group to record a concept album based around cycling, but they refused – perhaps in part due to the fact he was involved in a cycling accident during recording that left him in a coma for a while. The single climbed to 22 and was featured in a brilliant scene from the film Breakin’ (known over here as Breakdance).

Kraftwerk found themselves becoming victims of their own success. After years of pioneering electronic music, some of those they inspired began to catch up with them, thanks in part to the advance in technology and growing cheapness of the instruments needed to create similar sounds. Although Flür had performed on the accompanying tour, his percussion was not included on Computer World, and he preferred to spend his time on the road with his girlfriend than out cycling with Hütter. 

Over time, Technicolour developed into Techno Pop, then Electric Café, before finally being released in 1986. Although much maligned, the opening trio of Boing Boom Tschak/Techno Pop/Musique Non-Stop is up there with some of their most fun work. But there’s no hiding the fact it descends almost into pastiche in the second half. Flür is missing from the LP’s credits. Neither Musique Non-Stop or The Telephone Call charted in the UK.

After years away, Kraftwerk returned to live performances with gigs in Italy in 1990. Flür had been replaced by Fritz Hilpert, and Bartos left soon after, with his slot filled by Fernando Abrantes. In 1991 came The Mix. Originally conceived as a best-of, the album served as an update of key tracks, bringing them more in-line with their live shows. For many dance music fans who discovered Kraftwerk at the time, it’s one of their favourite albums. The updated The Robots climbed to 20 in the UK. Abrantes departed before long and was replaced by Henning Schmitz.

In 1999, Kraftwerk were commissioned to create a jingle for the Hannover Expo 2000 world’s fair in Germany. The result was developed into Expo 2000, which reached 27 in the singles chart on these shores.

Hütter finally got his wish in 2003 when Tour De France Soundtracks was released. Unsurprisingly, he was credited with most of the music, with Schneider’s name absent. Maxime Schmitt received co-writing credit on the lion’s share of the album. It was better than you’d expect an album that had been awaited for years, but was a little one-note – inevitably, I guess. It spawned their last charting single to date – Aerodynamik, which peaked at 33 in 2004.

Kraftwerk’s ‘Minimum-Maximum’ tour began in 2003, and saw decreasing physical input from the ‘band’ members. All four stood in front of laptops, which, of course was inevitable for Kraftwerk, the synthesis of man-machine now complete. An accompanying live album was released in 2005.

Schneider left Kraftwerk in 2008, leaving Hütter as the sole surviving member. His ever-decreasing role was taken by Stefan Pfaffe – a ‘video technician’.

2009 saw the release of Kraftwerk’s controversial The Catalogue, in which Hütter had taken a similar approach to Star Wars creator George Lucas, changing the artwork to the albums from 1974 onwards and effectively telling the world that Kraftwerk began with Autobahn. You have to wonder if this approach had helped Schneider decide to leave. They also began touring a 3-D show featuring impressive backdrops to their shows.

Kraftwerk continued to tour, presenting a run of shows at the Museum of Modern Art in New York in 2012 in which they performed each album from The Catalogue box-set per night. Pfaffe had been replaced by Falk Grieffenhagen.

In 2017 I finally got to see Kraftwerk live at Sheffield City Hall. The 3-D element was somewhat ruined in the second half due to a curtain malfunction, in which one poor guy was forced to hold the huge curtain half-open for the rest of the set. He got the biggest cheer of the night when Hütter thanked him. The 3D The Catalogue box set was an excellent document of this tour, and with the audience noise removed, was effectively a reworked version of their entire official back catalogue.

In 2020, Schneider died of cancer, and despite Kraftwerk’s faceless self-image, the music world recognised the huge contribution he had made. The group was inducted into the Rock & Roll Hall of Fame in 2021. Hilpert was replaced in 2023 by Georg Bongartz, another video technician. Kraftwerk continue to tour the world.

The Outro

What will happen to Kraftwerk when Hütter either retires or dies? It’s very likely that the group will still function as a touring entity to me. After all, the only existing founder member has ensured people can pay to see and enjoy their music and impressive stage show, no matter who is pressing the buttons. There will most likely be a neverending chain of four ‘musicians’ – that is, after all, what you think of when you think of Kraftwerk. Perhaps they will be represented by holograms. Despite occasional teases, it’s unlikely there will be a new album.

What is beyond a doubt is Kraftwerk’s place in music. They are the most important group since The Beatles. Often imitated, never bettered, their ability to push boundaries, with an ear to a catchy tune, using a very German sense of fun, was incredible. We are lucky to have had them in our lifetimes.

The Info

Written by

Ralf Hütter, Karl Bartos & Emil Schult

Producers

Ralf Hütter & Florian Schneider

Weeks at number 1

1 (6-12 February)

Trivia

Births

11 February: Actress Natalie Dormer

Deaths

6 February: Painter Ben Nicholson
8 February: Sir Cedric Morris, 9th Baronet

    Meanwhile…

    6 February: Queen Elizabeth II commemorates her Pearl Jubilee.

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