The Intro
It’s rare for a cover version to be better than the original. But by slowing down the tempo, stripping the elements back to sparse synthesisers, and adding a big dollop of sleaze, Soft Cell’s Tainted Love became one of the best number 1s of the early 80s.
Before
Tainted Love had been written back in 1964 by Ed Cobb, a former member of US folk-pop act The Four Preps, for Gloria Jones, the young soul singer he had discovered while she was still a teenager. With lead guitar by the then-unknown Glen Campbell, it became the B-side of her flop single, My Bad Boy’s Comin’ Home.
Despite great lyrics detailing a toxic relationship (Cobb later said he wrote it from the point of view of his girlfriend), a driving riff and catchy horns, this original version was mid-level 60s soul at best, missing that Motown magic, and would have most likely been forgotten about.
However, in 1973, UK club DJ Richard Searling bought a copy of the single while in the US, and thought Tainted Love had all the ingredients needed to become a Northern Soul stomper back home. He was right, and Jones’s original became one of the most popular songs played at Wigan Casino.
In the meantime, Jones had joined the writing team at Motown, before become a backing singer in T Rex, and subsequently, Marc Bolan’s girlfriend. In 1976 they co-produced her third LP, Vixen, and among the tracks was a new version of Tainted Love. Jones and Bolan sped the song up, hoping to ramp up the coked-up feel that had helped it become so popular in clubs. But despite this – and the addition of the classic hook that comes in before ‘run away’ in the first line – Northern Soul was on the wane by then, and the remake also failed to chart. A year later, Jones was driving the car that crashed into a tree, killing Bolan. She survived, after fighting for her life.
That same year, students and occasional DJs Marc Almond and Dave Ball met at Leeds Polytechnic University. In 1978 they became the synth duo Soft Cell, combining Ball’s mix of industrial, new wave, electro and pop on cheap synths, with the camp shock aesthetics of Almond. They gained local notoriety for their shocking, surreal shows, in which Almond could be seen smearing his body with cat food, simulating sex with himself in a full-length mirror, or dragging up. A very Yorkshire mix of Suicide, Throbbing Gristle and David Bowie.
Using a £2,000 loan from Ball’s mother, they recorded debut EP Mutant Moments on a two-track recorder for Big Frock Records in 1980. The following year, they gave the track The Girl with the Patent Leather Face to Some Bizzare Records (backed by Phonogram Records). It featured on their compilation Some Bizzare Album, which also featured other tracks by unsigned artists including Blancmange, Depeche Mode and The The.
Soft Cell signed to the label and released debut single Memorabilia, produced by Daniel Miller, the founder of Mute Records. It was popular in clubs, but when it failed to chart, Phonogram let the duo know that, should the follow-up do the same, Soft Cell would be dumped.
Ball was a Northern Soul fan, and had introduced Almond to the 1976 version of Tainted Love. Almond was a big T Rex fan (hence ‘Marc’ Almond), and fell in love with it too. They decided to rework it with a view to using it as an encore track for their live shows. When performed live, Ball used a tape recorder for backing, while he played a keyboard and bass synth, while Almond performed in a padded cell.
Phonogram decided Soft Cell should add bass, guitar and drums to a recorded version, as they found the demo too odd. However, producer Mike Thorne had been working on a number of unusual singles at the time, and the trio decided to keep it faithful to the live version.
Soft Cell joined Thorne at London’s Advision studio, where they decided to incorporate another cover into the 12-inch version – The Supremes’ 1964 hit Where Did Our Love Go. As DJs, Almond and Ball were well versed in mixing appropriate songs together, which was more than obvious here – with the Where Did Our Love Go section sounding like Almond questioning the end of his torrid relationship.
For the Thorne borrowed a drum machine from singer Kit Hain as the duo’s own had broken, and Thorne added Synclavier sounds to Ball’s keyboard. It was Almond’s idea to add the immortal ‘Beep-beep’ ringing sound that makes the intro so memorable.
Almond’s performance is incredible. He sounds angry on Tainted Love – he’s had all he can take and is determined to get out. But by the second half of the 12-inch, he’s had time to reflect. Despite five vocal takes, they decided to keep the very first take, even if Almond was occasionally off-key. It didn’t matter that he was, because he adds humanity to the cold precision of the backing.
Review
Soft Cell’s Tainted Love is both very much a product of its time, and yet timeless. It’s aged incredibly well, despite the primitive electronica on display, much like their beloved Kraftwerk. Like Hutter and co, it’s a brilliant example of how the melding of man and machine can make for truly magical pop. In fact, Ball’s atmospheric backing actually creates more humanity than either of Jones’ versions.
It’s not just the change of key and pace that makes this version better than the original. It’s the added dimension of the fact it’s being sung by an overtly gay man. It was nearly 10 years since David Bowie made his iconic appearance on Top of the Pops where he placed his arm around guitarist Mick Ronson. Since then, glam rock continued to be camp, but more often than not, it was simply a case of laddish rock band members dressing up.
Almond was real, and caused a stir himself when Soft Cell debuted on the BBC’s flagship music show. Compared to his shocking behaviour on stage, the sight of Almond in eyeliner and wearing bangles doesn’t seem that surprising in 2024. But in 1981, it was still shocking, and the BBC asked him to wear neither. Almond refused to budge, and sales of mascara and bangles went through the roof as Tainted Love climbed the charts. Culture Club were just around the corner.
Tainted Love‘s lyrics have added poignancy when sung by a gay man in a world in which homosexuality was still considered dirty and seedy by the mainstream. That this version was released four months after the first newspaper article about AIDS adds even more meaning.
After
Tainted Love was mixed to just over two-and-a-half minutes for the single version that everyone knows and loves, but hearing the 12-inch back in my uni days really blew my mind. I love the way the switch from one song to the other takes place and Almond’s breathless, yearning vocal is just glorious. What a voice.
The single was huge, becoming the second-biggest-selling 7-inch of 1981. It became one of the flagship songs of the Second British Invasion, spending a record-breaking 43 weeks on the Billboard Hot 100.
Despite the success of Tainted Love, Soft Cell’s debut album, Non-Stop Erotic Cabaret, was also recorded on a shoestring budget. Which suited the music perfectly. The LP was a very Soft Cell combination of sleaze, melodrama and innovative synth-pop. Two further singles, Bedsitter and the beautiful Say Hello, Wave Goodbye, were also hits, the former reaching four and the latter peaking at three the following year.
1982 also saw Soft Cell release a video version of their first album. Soft Cell’s Non-Stop Exotic Video Show featured a bizarre promo for Tainted Love, in which Almond, dressed as a Roman emperor, angrily shouts the lyrics at a smiling little girl, watched on by Ball in cricket whites.
Also that year, the duo released the single Torch, which stalled at two, and the mini-album Non Stop Ecstatic Dancing, which featured number-three hit What, which was another Northern Soul cover.
It was highly appropriate that their third album was called The Art of Falling Apart, as by that point, Almond and Ball were weary of Soft Cell, and it seemed the audience were feeling similar, as sales dwindled. The singer, who was struggling with drugs, formed the offshoot Marc and the Mambas.
In 1983 their single Soul Inside made it to 16, but Soft Cell announced they were to split after the release of final LP, This Last Night in Sodom.
Almond started a solo career, and unexpectedly scored a number 1 in 1989 with his duet cover of Something’s Gotten Hold of My Heart with Gene Pitney. A new version of Soft Cell’s biggest hit, Tainted Love ’91, peaked at five that year.
Ball became part of experimental group Psychic TV, where he met Richard Norris. Together they became dance duo The Grid in 1988, and are best known for their 1994 hit Swamp Thing.
Soft Cell reformed in 2000 for live dates, and released a new album, Cruelty Without Beauty, two years later. Over the next few years came compilations of demo tracks and a remix album, Heat, in 2005.
Despite an announcement they would play one final gig in 2018, another album followed in 2022. Happiness Not Included featured a collaboration with one of the other most important electronic pop duos of the 80s – Pet Shop Boys.
The Outro
Marilyn Manson’s rock version of Tainted Love from 2001 was a decent stab, but the title has proved sadly ironic following allegations made against the controversial star.
The Info
Written by
Ed Cobb
Producer
Mike Thorne
Weeks at number 1
2 (5-18 September)
Trivia
Births
7 September: SNP MP Natalie McGarry
11 September: Singer Mark Rhodes
15 September: Field hockey defender Richard Alexander
16 September: Field hockey defender David Mitchell
Deaths
5 September: Writer Emery Reves
8 September: Football manager Bill Shankly
14 September: Painter Mary Potter
Meanwhile…
8 September: Greenham Common Women’s Peace Camp is set up by protesters of the plans to site US nuclear missiles there.
Also on this day, 16 Labour councillors in Islington join the SDP, and a sitcom called Only Fools and Horses starts on BBC One.
14 September: Cecil Parkinson is appointed the chairman of the Conservative Party.
16 September: Children’s TV series Postman Pat is first broadcast on BBC One.
18 September: Liberal Party leader David Steel overoptimistically tells delegates at conference to ‘go back to your constituencies and prepare for government.’