405. Rod Stewart – First Cut Is the Deepest/I Don’t Want to Talk About It (1977)

The Intro

‘There is no future in England’s dreaming’

Sorry, but it’s very difficult to talk about the 405th number 1 single and not mention the rumours of a fix preventing what would have been the 406th…

Before

Rod Stewart’s 1975 LP Atlantic Crossing, his first for Warner Bros. was a huge global success. And Sailing, the first single from it, his biggest-selling song ever. The next single it spawned, a cover of The Isley Brothers’ This Old Heart of Mine, went to four. His next album, also considered among his finest, was A Night on the Town in 1976. Once more produced by Tom Dowd at Muscle Shoals Sound Studio in Alabama, its first single, Tonight’s the Night (Gonna Be Alright) was huge in the US. Reigning at the top of the Billboard chart for eight weeks, it was the longest-running number 1 there since Hey Jude in 1968. And this was in spite of its risky lyrics in which Stewart is basically deflowering a ‘virgin child’. Perhaps because of that it only climbed to five in the UK.

The next release ranks among his finest. The Killing of Georgie (Part II and II) is a beautiful true story about a gay friend of his former band Faces, who was murdered in 1974. The lyrics are Stewart at his best. The second part is basically Don’t Let Me Down by The Beatles, but that’s no bad thing either. Far removed from his laddish image, the US didn’t take to it, but it reached two in the UK. Good old UK.

Another Beatles connection came next when Rod the Mod covered Get Back for the music documentary All This and World War II. This took him to 11. On the back of The Best of Rod Stewart and its use as the theme to BBC documentary series Sailor, Sailing was re-released and went to 31. OK, it’s a low position, but bear in mind it was number 1 only two years previous.

While Stewart was selling millions globally, a new movement was growing. The Sex Pistols became notorious in December 1976 for their sweary appearance on Bill Grundy’s Today. Goaded by a drunken Grundy, the host was sacked. EMI ended their record deal with the punk pioneers after one single, Anarchy in the U.K. But they grew ever more infamous while they recorded their album Never Mind the Bollocks, Here’s the Sex Pistols. They signed with A&M and announced they were to release God Save the Queen in Elizabeth II’s Silver Jubilee year. Following a riotous press conference and fight with a label executive a few days later, A&M sacked them and virtually all the singles were destroyed.

You may well know why I’m talking about Sex Pistols so much, but if not, it’s fascinating and one of pop’s greatest controversies. Johnny Rotten and co (including new member Sid Vicious) soon signed with Virgin Records, who were more than happy to release God Save the Queen to tie in with the height of the Jubilee celebrations. Punk was quickly gaining traction with a disaffected youth, bored of progressive rock albums and dull light entertainment pop. Malcolm McLaren’s group may have been hated, but any publicity was good publicity for a band that thrived on being loathed.

Allegedly, a panicked music industry may face decided the Sex Pistols needed to be stopped from embarrassing the nation by taking the number 1 spot in Jubilee week. So Warner Bros. released a budget double A-side by a much safer UK pop star.

Reviews

The First Cut Is the Deepest had been the second track on A Night on the Town. Originally one of Cat Stevens’ earliest songs, the most famous version was recorded by US soul singer PP Arnold in 1967. He had sold it to her for £30. Stewart’s version is a decent retread. Not up there with his greatest work, but I prefer it to some of his more famous number 1s like Sailing. It showcases the sensitive side of Stewart, in the role of wounded ex-lover. Dowd’s production is, as always, very slick, and Stewart’s gravelly voice suits it well.

I Don’t Want to Talk About It dates back to Atlantic Crossing. Unusual to pick a song from an earlier album as a double A-side, but it complements the flip very well. The original version by Danny Whitten featured on his band Crazy Horse’s eponymous debut LP in 1971. Best known as Neil Young’s backing band, Whitten was sacked from Crazy Horse soon after and died of an alcohol/diazepam overdose a year later. This is a great song and I prefer it to the better known flip side. Once again Stewart is all broken up over a relationship. It’s another tender, heartfelt performance, and he captures Whitten’s anguish very well. Very similar to First Cut Is the Deepest, you could be forgiven for thinking they were recorded at the same time.

After

First Cut Is the Deepest/I Don’t Want to Talk About It became Stewart’s fourth number 1 on 21 May. The following week, God Save the Queen was released. On the Jubilee holiday of 7 June the Sex Pistols tried to play their song from a boat named Queen Elizabeth on the River Thames. Following a scuffle between Jah Wobble and a cameraman, 11 of the entourage including McLaren and fashion designer Vivienne Westwood were arrested when the boat docked.

The official chart for Jubilee week was to be released a few days later, and the Daily Mirror were predicting a number 1 for God Save the Queen, despite its ban by the BBC. On 15 June it became number 1 on the NME chart, but peaked at two in the BBC and Record Retailer ‘official’ chart.

So, conspiracy theory or not? Nothing has ever been officially proven either way, but there is compelling evidence to suggest it may be the case. According to a 2011 article by The Independent, the British Phonographic Institute decreed that for one week only – Jubilee week, sales from record-company operated shops were excluded from sales figures. Of course, that would have meant excluding Virgin. Pretty bad behaviour, if true. McLaren also claimed that someone at CBS Records, which was distributing both singles, told him the Sex Pistols were outselling Stewart two to one that week. But McLaren was an expert bullshitter, so don’t assume this to be the truth.

The Outro

We’ll never know for sure, it seems. But if it’s true, it’s shocking, and a crying shame. God Save the Queen, a vibrant, angry anti-establishment song, urging the working class to wake up and consider their lot, would have been an incredible number 1, and the only punk song to get there. To achieve it in Jubilee week would have been such a statement. Instead, it was two (admittedly decent) Stewart ballad covers.

‘Ever get the feeling you’ve been cheated?’

The Info

Written by

First Cut Is the Deepest: Cat Stevens/I Don’t Want to Talk About It: Danny Whitten

Producer

Tom Dowd

Weeks at number 1

4 (21 May-17 June)

Trivia

Births

30 May: Actress Rachael Stirling
6 June: Welsh chef Bryn Williams

Deaths

2 June: Actor Stephen Boyd
3June: Physiologist Archibald Vivian Hill

Meanwhile…

21 May: Manchester United won the FA Cup for the fourth time, beating Liverpool 2-1 at Wembley Stadium. 

25 May: Liverpool made up for the loss by winning the UEFA European Cup. They defeated West German league champions Borussia Mönchengladbach 3-1 in Rome.

27 May: Prime Minister James Callaghan officially opened the M5 motorway, 15 years after the first stretch near Birmingham was opened. 

6-9 June: Silver Jubilee celebrations were held to celebrate 25 years of the Queen’s reign, with a public holiday on 7 June.