You just couldn’t keep the Osmonds down for long in the early-70s. After a brief fightback from glam rock acts, they were back at the top once more, this time it was golden boy Donny with his second number 1.
Since his last solo number 1, Puppy Love, Donny’s voice had broken. Despite this, and while the Osmonds experimented with rock on the unlikely classic, Crazy Horses, he ploughed the same furrow of romantic ballads from the 50s and 60s. The title track of his fourth solo album, Too Young, climbed to number five, and double-A-side follow-up Why/Lonely Boy reached number three. With two albums per year, not counting LPs released with his siblings, you certainly can’t accuse the Osmonds of laziness. They were milked for all they were worth, which was a fortune.
The first track off his fifth album, Alone Together, The Twelfth of Never dates back to 1956. Penned by Jerry Livingston (who co-wrote songs on Disney’s Cinderella) and Paul Webster (the lyricist on 1953 best-seller Secret Love), the tune was inspired by the 15th-century English folk tune The Riddle Song.
Crooner Johnny Mathis was the first to record it, a year later, as the B-side to his hit Chances Are, but he didn’t think much to the song. Then Cliff Richard released a version in 1964, which reached number 8.
Coming after Block Buster ! and Cum On Feel the Noize only makes The Twelfth of Never seem that much duller than it already is. Osmond’s voice may have broken but he still seems too young to be singing about how he’ll love his girl forever. It needs a crooner with gravitas, and is far better suited to Mathis. It has a pretty nice tune, but the lyrics have aged – and the ending in which is noted that the twelfth of never is ‘a very long time’… no kidding!
Mike Curb and Don Costa’s production is polished but barely conceals a rather lacklustre affair, when all is said and done. Not as nauseating as Puppy Love though, and certainly better than his little brother Jimmy’s effort.
Written by: Jerry Livingston & Paul Francis Webster
Producers: Mike Curb & Don Costa
Weeks at number 1: 5 (31 March-6 April)
Actor Jamie Bamber – 3 April
1 April: Value-added tax (VAT) first came into effect, and phase 2 of the Price and Pay Code came into effect, restricting rises in pay and prices as a counter-inflation measure.
6 April: Peter Niesewand, a correspondent of The Guardian newspaper and the BBC, was jailed in Rhodesia for an alleged breach of the Official Secrets Act.